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How much can your agency earn by reselling international eSIMs?
Your agency can earn between $16 and $33 per international eSIM sold, according to the potential margins reported by Woofi.
Your agency can earn between $16 and $33 per international eSIM sold, according to the potential margins reported by Woofi.
The model is simple: you buy at the net price, resell it at the price you set, and provide travelers with a connection activated via QR code in more than 165 countries.
How many of your agency’s clients arrived last month and had to look for a SIM card at the airport, paid for expensive roaming charges, or found themselves without a map or a ride-sharing app during the first few hours of their trip?
Each of these cases represents a sale that could have gone through your customer service process, resulting in a profit margin for your company and fewer post-trip complaints.
Internet access is no longer just a minor detail of travel because the cell phone has become the center of everything Brazilians do online. The TIC Domicílios survey, conducted by the Regional Center for Studies on the Development of the Information Society, shows year after year that the cell phone is the primary device for accessing the internet in the country, and travelers take this habit with them wherever they go.
Woofi's Net Prices for Travel and Study Abroad Agencies
Woofi's net prices for travel and exchange agencies start at $4.92 per eSIM—the price of the Europe plan with 10 GB for 30 days—and go up to $25.95 for the Latin America plan. The agency purchases the eSIM at this cost, sets the final price, and keeps the entire difference.
No one offers international roaming better than Woofi, because its plan combines the best price and the best connection in a single product. These are the net* rates per eSIM for travel agents:
🇺🇸 Unlimited in the U.S. (T-Mobile network, including calls and texts): 15 days for $13.75
🇺🇸 U.S. 10 GB / 30 days: $6.89
🇪🇺 Europe 10 GB / 30 days: $4.92, with 36 destinations on a single eSIM
🌎 Latin America 10 GB / 30 days: $25.95
The Europe plan deserves special attention from anyone planning trips across multiple countries, because a single eSIM covers 36 destinations and saves customers from having to switch SIM cards at every border. For study abroad programs in the United States, T-Mobile’s unlimited plan combines data, calls, and text messages into a single package, which reduces customer service inquiries.
How Net-Price Purchasing Works
Purchasing at net price works just like any other product in your portfolio: Woofi provides the cost of each eSIM, your agency applies a markup that makes sense for the customer’s profile, and delivers the activation via QR code—no physical SIM card, no logistics, and no dead stock.
In practice, the model boils down to three factors that directly impact the agency's cash flow:
✅ You buy at the wholesale price and resell at your own price
✅ The profit is yours
✅ Activation is done via QR code, without a physical chip
Since the product is digital, it can be offered when the package is finalized, when vouchers are sent, or during pre-departure communication—moments when the traveler is already thinking about what they’ll need upon arrival. On the eSIM for tourism page, you can see how to integrate connectivity into this sales process.
Costs, validity, and potential margin for each plan
Each Woofi plan has its own cost, validity period, and potential margin: the 10 GB U.S. plan costs $6.89 and can yield a margin of $33.11; the Europe 10 GB plan costs US$4.92 with a margin of up to US$25.08, and the World 10 GB plan, covering 104 destinations, has a reported margin of US$16.45.
The margins disclosed for the 10 GB U.S. and 10 GB Europe plans correspond to retail prices of $40 and $30, respectively—prices that remain competitive for travelers when compared to roaming packages from traditional carriers. For plans where the markup is not specified, the agency has complete freedom to set the price based on the destination, the customer’s profile, and the remainder of the package.
How to Set the Selling Price of Your eSIM
The selling price of the eSIM should take into account the net cost, the amount the customer would pay for roaming or for a SIM card purchased at the destination, and the extent to which the connection is already factored into the package’s perceived value. By considering these three points, your agency can arrive at a margin that allows you to sell the product without it seeming expensive.
The comparison to roaming is the strongest selling point at the counter. Those who travel with a Brazilian SIM card are subject to the terms set by their carrier—a service regulated in Brazil by the National Telecommunications Agency (Anatel)—and often don’t find out the actual cost of their bill until after they return, when there’s nothing they can do about it.
Another strategy that works well is to include the eSIM in the package as a convenience feature—without highlighting the price—and to offer upgrades for those who need more data or local calls.
To explore this line of thinking further, it’s worth reading about the difference between selling an experience and making a promise in the travel industry.
Ways to Sell eSIMs with Woofi
Woofi offers three ways to sell eSIMs: integration via RESTful API with a free sandbox, a ready-to-use web dashboard, and plugins for WordPress, WooCommerce, and Shopify. With all of these options, the company serves more than 165 countries, offers activation in seconds, charges no sign-up fees, and provides a 99.9% SLA.
Offering international connectivity no longer requires building your own infrastructure, negotiating with carriers in each country, or putting together a dedicated technical team. Your company chooses where to enter the market and starts selling using the operation that Woofi already has up and running.
Ready-to-sell web dashboard
Woofi's web dashboard allows your agency to sell eSIMs on the same day, with no development required: you select the plan, generate a QR code for the customer, and track active lines in real time—all within an environment designed for sales and customer service teams.
This option is well-suited for travel agencies and tour operators that want to gauge demand before investing in integration. The agent can complete the sale during the conversation with the customer, which increases conversion rates after the package is booked.
To get a detailed look at this process, check out how the Woofi platform works in practice.
Integration via API and plugins for online stores
Integration via RESTful API and plugins for WordPress, WooCommerce, and Shopify allow you to sell eSIMs directly on your website or app, with automatic issuance, a free sandbox environment for testing, and line management without manual intervention from your team.
For tech teams, the eSIM API provides documentation and a sandbox to safely validate the integration before launching the product. For those who already have an online store, the plugin streamlines this process and adds the plans to the catalog in just a few steps.
In summary, the complete structure looks like this:
Channels: web dashboard, API integration, and plugins for online stores
Who sells them: agencies, operators, resellers, private labels, banks, and fintech companies
Operations: more than 165 countries, seven locations, line monitoring, and 24/7 support
Terms: no sign-up fee, a free environment for testing integration, and a 99.9% SLA
Who can resell, and what supports the operation?
Woofi's model serves eSIM resellers, travel agencies and tour operators, companies that want to operate under their own brand, and banks and fintech companies seeking to offer high-value benefits to their customers—all supported by seven locations worldwide, real-time line management, and 24/7 support.
For MVNOs and resellers, the white-label eSIM solution puts their brand front and center, with flexible pricing and the technical infrastructure managed by Woofi. Banks and fintech companies can use the eSIM as a benefit for customers, monetizing connectivity or using the product to strengthen customer loyalty programs.
Overall coverage extends to more than 165 countries, and each plan has its own scope: 36 destinations in Europe and 104 worldwide. Activation takes just seconds, and the 99.9% SLA gives your agency the confidence to promise connectivity from the moment passengers land—a topic covered in detail in the section about the agency that manages arrivals. The infrastructure is already in place; your company just needs to decide where to start.
Reselling international eSIMs with Woofi allows your agency to purchase plans at wholesale prices, such as the 10 GB Europe plan for $4.92 and the 10 GB U.S. plan for $6.89, set your own retail price, and earn potential margins of up to US$ 33.11 per eSIM, always with QR code activation and coverage in over 165 countries. This pricing model becomes even more compelling when you compare the cost of the eSIM to carrier roaming rates and when the connection is included in the package as part of the overall experience; sales can be processed through the web dashboard, via the API with a free sandbox, or through plugins for WordPress, WooCommerce, and Shopify—with no sign-up fee and a 99.9% SLA—serving agencies, carriers, private-label resellers, banks, and fintechs, backed by seven points of presence and 24/7 support.
